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Marketing circles are abuzz about influencer marketing. Tapping into top influencers like Lilly Singh, Brian Kelly, Zoe Sugg and Mark Fischbach to help advance a brand’s message is all the rage. Why all the fuss? Well, when Kim Kardashian West tweets about her favorite hair care product or posts an Instagram selfie wearing a new pair of jeans, the products fly off the shelves. Today’s savvy consumer increasingly tunes out conventional advertising such as TV commercials, radio spots and online ads.
If ghostwriting is a bit of an open secret within the influencer sector, it’s also becoming something of a booming career choice for would-be young writers. Marie Claire chatted with several prominent ghostwriters in the space, who are tasked with authoring books, blog posts, Tweets, Facebook status updates, and more on behalf of digital stars.
Having the nicest, most chilled Sunday after giving the house a deep spring sort out yesterday! 🤘🏼 Nothing like starting a new week with a decluttered, tidy house! I even went through DRAWERS! (Drawers are basically my nemesis because they’re all too easy to just shove thing… https://t.co/a43iorr9mw
And that’s a wrap on the first #CordiallyInvited book shoot! What an incredible week it’s been. I’ve had so much fun & made so many amazing memories that are now captured in the photos that will be part of the book! 💗 Huge thank you to all those involved & everyone who made … https://t.co/hrtgEKDpvV
We’re shooting photos all week for Cordially Invited & so far it’s been so much fun! Yesterday we celebrated an early fake birthday & it was the best start to the day 🎈 I can’t wait for you to see the photos! Don’t forget you can click the link in my bio to pre order the boo… https://t.co/g1ENLu1qPC
This was how Alfie found me last night when he came to bed! I literally laughed out loud when I found it on my phone this morning, mainly because of Nala but also because this shows just how close we are (without me even realising) 😂💗 https://t.co/FZSCSQdcgA
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".