Michael Jordan loves Italian sports cars. He can't get enough of them. He has a massive collection and it's always growing. Tate Kuerbis, senior footwear designer at Jordan Brand and lead on the Game Shoe program, visits Jordan at his house whenever he gets the chance. "I get to go there and meet with [Jordan] and one of the things that I love to do is go out to his garage and see his latest and greatest," Kuerbis says. "It seems like he buys a new Ferrari every year."
"We need more love," Pharrell Williams says to me, sitting in a hotel suite in downtown New York City. "We need love, man." And he's right. For many of us, there's never been a time where it was more clear that we need more love in this world. It's from that root need that he launched his latest campaign with Adidas named, in writing at least, (with the intentional strikethrough). You can call it "Don't Be Quiet Please."
The One That Started It All: A History of the Jordan 1Whatever adjective you want to ascribe to it, the most telling thing about the Air Jordan 1 is that the Air Jordan 1 exists because Michael Jordan didn't want to sign with Nike. As history would have it, Jordan's favorite shoe to ball in during college was Converse's Chuck Taylor, a shoe that no one would dream of seriously playing in today. But Jordan loved the shoe and wanted to sign with Converse as his career in the NBA began.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".