I’ve lost track of how many Consumer Electronic Shows I’ve been to over the years. While recently going through my photo archives, I found images from the 2008 show, and what an eye opener! Prominent TV brands from back then that are no longer with us included Mitsubishi, who had just launched their premium Laser DLP rear-projection TV sets, and Hitachi, who had the good sense to read the writing on the wall and bail out on the TV business shortly after.
My last “The Front Line” post talked about how the world of consumer electronics has become heavily commoditized (you can buy a lot of functionality for a few dollars these days) and also how smart these gadgets are becoming (artificial intelligence and machine learning have become increasingly important). The third “leg” of that triad is, of course, wireless connectivity. Without it, most of these gadgets we use today would not even exist, or at the least become largely impractical.
As we approach the end of the second decade of the 21st century, it’s worth stepping off the technology express for a moment to consider some of the changes we’re seeing in our industry, in parallel industries, and in everyday life – changes that have been wrought by a combination of geographical, economical, and political factors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".