No one I know is drinking them any more. It’s not that they’ve lost their cool; it’s more like they’ve lost their way. If you’re old enough to remember the late ’80s, Aussie juice was the hippest pour in town. It flowed into the ’90s under the harmonious “Wines of Australia” banner, with winemakers from competing vineyards joining forces to promote the didgeridoo out of each other’s wines. Those wines were big, boozy and layered with perceived value.
Get used to it my friend: the hipster set has discovered wine and they’re making it a part of their culture. And you won’t get any complaints from me. I’m thrilled that the three Millennials in my life see wine as an option, rather than some highfalutin’ drink you need a title and a lapel pin to appreciate. I think that’s the real problem many older wine drinkers have with Millennials. While they can be as pretentious as any generation, they don’t take things that seriously.
When it comes to hoopla, natural wines are currently knee-deep in it. Before you get all hot and bothered about all that unnatural wine you’ve been drinking, the bare-bones definition of a “natural” wine is one that has had nothing (or at the least next to nothing) added or subtracted during its creation. Avoiding the use of chemicals, supplements and even modern production methods, the wines hit the bottle as Mother Nature intended.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".