As you enter Black Rock City, the scene is otherworldly, like a refugee camp on the moon. For a moment, all you can see are the ragtag encampments — tents, RVs, and a few modest structures set up on the dried lake bed. But suddenly, the view opens, and the Playa becomes visible — marooned pirate ships, hundred-foot ant farms, fire-breathing art cars and the lit-up Man.
How lucky for the C-suite at Equifax that the second monster hurricane of the season largely changed the subject for them over the weekend. When it was revealed last week that hackers successfully breached the company’s defenses from May to July of this year, a catastrophic dereliction of duty, the company initially tried to brush it off as a “cybersecurity intrusion” or an “incident.” Then Irma hit the Florida Keys, and America’s attention shifted with it. This is very wrong.
If living at the turn of the 21st century has taught us anything, it's that sensitive personal matters are best experienced through public media, preferably in front of a large audience of strangers. We mean, Jessica Simpson and Kim Kardashian have found perfect happiness and everlasting love by exposing intimate personal relationships, and you can too. This weekend in fact.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".