As soon as I walked into Manchester City it hit me that I’d joined one of the country’s biggest clubs. The problem was that the quality of the playing staff didn’t match up with the stature of the club. When Howard Kendall took over, City were bottom of the league, a situation which led him to the inevitable conclusion that he needed to bring players in or else relegation would be unavoidable. That was easier said than done, though.
“I'll do it for one game.” That was my opening gambit to Peter Swales when he asked me to take over the team temporarily following Howard Kendall’s departure in November 1990. I was half holding a gun to his head because I knew he needed someone in charge for our next fixture, at home to Leeds United, and he knew that if I did okay it might be hard to shift me. We lost 3-2 in a great match and Alan Harper missed a penalty, but the supporters were brilliant and their backing got me the job.
From a distance I admired Bob Paisley, and the same went for Brian Clough. But when it comes down to it, Sir Alex Ferguson’s longevity and peerless ability to win trophies marks him out as the finest manager of modern times. In my first job, as player-manager at Manchester City, I had to take him on at the same time as my own board. It was like fighting Mike Tyson with one hand behind my back.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".