Peter Rhodes on rough sleepers, a pay row at the Beeb and an alleged EU conspiracy OUR changing language. A spokesman for the US drinks company Molson Coors told Radio 4 listeners that buying the Suffolk cider maker Aspall would "premiumize our portfolio." AFTER last week's item in defence of the countryside, a reader sends me statistics allegedly proving that only a tiny percentage of the UK is built on. Note the use of "UK" which always appears in such research.
QUIRKY phrases department. It was reported this week that coastal areas "bore the brunt" of Storm Eleanor. Interesting word, brunt. Nobody really knows where the word comes from and we hardly ever use it except when something or someone is bearing it. Brunt. The more you say it, the weirder it sounds. ABOUT 1,400 cars were destroyed in the spectacular car-park fire in Liverpool. I wonder how many insurance claims will be made. THE wonder is that such fires are so rare.
HOW neat, how very well organised, to have January 1 falling on a Monday. THE UN oil embargo on Pyongyang may look formidable. But if the North Koreans are clever enough to build rockets and nuclear bombs, don't you think they are probably clever enough to smuggle petrol?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".