Peering into their crystal mugs, experts see a bright 2018 for craft beer. For craft beer in general, that is. For individual craft brewers, the outlook is much murkier. “Overall spending on craft beer will continue to rise,” said Ed Ashley, who studies the beer industry at Cal State San Marcos’ College of Business Administration. “However, fewer will share in the revenues.”Prognosticating is an art, not a science.
One of the signature events of San Diego Beer Week, Collabapalooza is dedicated to the proposition that two or more brewers are better than one. “This is what has made San Diego what it is, the collaborative spirit that we all have,” said Paul Segura, co-brewmaster at Karl Strauss, the brewery that organized this event. At Collabapalooza — noon to 4 p.m. Saturday, Nov. 11 at The Observatory North Park — that tide will run high.
Despite a vaguely progressive aura, craft brewing has not eliminated sexism from beer marketing any more than Barack Obama’s presidency buried American racism. For proof of the latter, see Charlottesville, Va.For proof of the former, see the new labels proposed by San Diego’s Acoustic Ales. Beth Demmon, a CityBeat columnist, was shocked when mockups of the labels surfaced on the brewery’s Facebook page.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".