Humans have always been storytellers. I can image a caveman’s children huddled around the warmth of a nighttime fire, evocative shadows playing on the canopy of trees surrounding the campfire, a story weaving its way into their heads. Fables are short lessons with an obvious moral. Myths teach us what a hero looks like. However, only fairy tales are listened to and emotionally digested by a child on both conscious and unconscious levels.
The movie theater was dark, a sense of excitement filled the air and "Snow White and the Seven Dwarfs" was on the large screen. The year was 1954 and I was five years old. My father sat next to me in the dark; we always went to the movies together. He was never really one to buy candy, so our eyes stayed riveted to the screen. "Snow White and the Seven Dwarfs" is a classic fairy tale.
My 68th birthday, last Sunday, gave me the occasion to think about time. Psychologists think of the experience of time as “lived time.” Clock time may be measured as 60 minutes in one hour. However, 60 minutes can feel like an instant or an eternity for “lived time” in different situations. This is the elasticity of time. I wondered if time is the same throughout your life? Are you the same person (“behind your eyes”) that you were at age five, or age 10 or age 20?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".