Timothy Leary, Ph.D. was definitely not your everyday, conventional citizen. Disgraced and dismissed from his Harvard psychology professor job, Leary exhorted the controlled use of psychedelic drugs to expand your consciousness. Leary was more than his lifetime of antics. In the 1950’s he was a researcher, whose interpersonal theory of personality is still used today to diagnose personality styles. This column is the third in a series that examines Leary’s ideas on personality.
“Everything in the world is about sex except sex. Sex is about power.” Oscar Wilde “I eat at this German-Chinese restaurant and the food is delicious. The only problem is that anPower is everywhere, especially politics. Henry Kissinger bragged that, “Power is the greatest aphrodisiac.” Power permeates sports, or why would we bother to keep records. Power colors and shapes the relationship between males and females.
Much like the amateur astronomy observer of the starry night sky, turning his telescope to the mysteries of the heavens above him, we are also able to turn our own ‘psychological’ telescopes inward in the emotional search for our unique personality style. What is a personality style? Most importantly, what does personality style say about who we are now….and what we might become in life. Are certain personality styles more successful?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".