For more than 25 years, Phil Lempert has been an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape. He’s identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru, ...
For more than a decade, the food industry and shoppers have been lectured to, screamed at and pleaded with to reduce food waste; and for good reasons. The USDA estimates that here in the US food waste is between 30-40 percent of the food supply, which translated to approximately 133 billion pounds of food and over $161 billion in 2010 (the last year measured).
The Natural Products Expo East kicked off yesterday in Baltimore, and there are tens of thousands of trade buyers and brands combing the exhibit floor for the latest and great new product and trends from over 1,400 exhibitors now through Saturday. Even more important to the industry than the unique and sometimes tasty samples is the findings of two new research reports that clearly sets the directions for all retailers and brands for the future.
Atkins Nutritionals launches a new ad campaign series this month that targets both the classic Atkins Program weight loss seeker (who typically wants to lose 40 plus pounds) and is a female 35-54 years of age. Scott Parker, Atkins’ chief marketing officer says the bigger opportunity is to reach those who want to eat healthier and consume fewer sugars and carbs – men and women 25-44 years old and want to drop ten pounds. A group he estimates is four times larger than the classic Atkins customer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".