The plastic packaging debate continues to play out in the national media and in parliament. With MPs tightening the screws, it was perhaps apt that last month’s Marine Litter Event, organised by the British Plastics Federation and Plastics Europe, was held in Westminster. Delegates heard from a wide range of speakers outlining the scale of the problem and pitching potential solutions.
If you were born between the mid-1980s to 2000 then you are a millennial. In Sweden, you’d be called ‘Generation Curling’, in Poland the term is ‘John Paul II’ and in China the demographic is known as ‘ken lao zu’. But regardless of the country, the millennials – also known as ‘Generation Y’ – have become a big focus for brands and with good reason. In the US, millennials surpassed Baby Boomers to become the largest living generation at 75 million. That is projected to peak at 81 million in 2036.
Credit where credit’s due: the British Plastics Federation (BPF) could have buried its head in the sand over the furore over plastic packaging. But an event last month in Westminster showed that it’s willing to hear the full story on the environmental impact the material is having on UK marine life and the world’s oceans – even if that story makes for uncomfortable listening.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".