Philip is the VP of Operation (and former Head of SEO) @ Ranky. A Junkie of many things. Start ups and how the world works are what interests him most, especially the psychology behind everything. When not at work then probably at an MMA Gym training. Oh and he can read Google's Mind. How does he...
With more screen-time than any other generation in history, millennials have become almost totally tech dependent. When it comes to finances, digital tools are a top priority for this forward-thinking generation. Gone are the days when everything had to be physically accomplished at a bank branch; millennials now use mobile banking nearly three times as much than other generations, seeing the value in convenience.
What if the best opportunities for digital merchants to win sales were far beyond the realms of their own backyards? Although the rise of cross-border ecommerce isn’t breaking news, the rate at which consumers are going global in pursuit of products is staggering. Sure, given the rapid rise of ecommerce giants such as Amazon and Alibaba, it’s no secret that the public is more comfortable than ever with the concept of shopping online.
One of the main issues your marketing department struggles with daily is measurement. How do you gather, measure, understand, and make good marketing decisions without access to reliable, verifiable data and insights? It’s a common problem. Customer service, operations, sales, IT, and other departments are swamped with information. It’s difficult to merge all of this data to help make important marketing decisions. For example:The answers are in there somewhere.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".