Over a year into Donald Trump’s presidency, it can be tempting to see recent progressive philanthropy as a whole lot of rapid response. From standing up for immigrants to safeguarding the environment, from confronting hate to protecting gains for women and the LGBTQ community, that has been a major part of the story. But the national climate has also pushed many social justice-oriented funders toward a more considered and strategic view of the long term.
The economy may be doing well, but a persistent problem lies behind those buoyant national employment statistics. Many people who could work, youth in particular, aren’t doing so. Many of those young people aren’t attending school either. A recent estimate pegged the number of so-called disconnected youth in America at 4.9 million, aged 16 to 24. While that total has certainly fallen since the Great Recession, it’s still an uncomfortable reality and a concentrated issue in major cities.
One of the striking things about philanthropy is that donors can help establish a beachhead for ideas that were once unpopular, or simply disregarded. Marriage equality is a recent example. Going back a little further, so is the right’s highly effective policy campaign to knock off the federal welfare entitlement. Working these leverage points is always a bet: There’s the ever-present risk of nothing to show for millions spent.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".