I can’t stop thinking about Vanessa Vitiello Urquhart’s essay identifying with macho or misogynistic male authors and protagonists:I’d always understood I was a she, and I never wanted to be otherwise. And yet somehow I was convinced that the disparaging things my male heroes said about women didn’t apply to me, not because they were untrue about females generally, but because I must not be the sort of female they were talking about.
Only fiction can be about the trivial without being trivialAllison Benedikt does not love her dog. Benedikt recently confessed as much in Slate, explaining that having kids made her regret this earlier acquisition. Not because her dog’s bad with kids but because dogs are a lot of work, as are children, and children come first. (News at 11.) Benedikt admits to quasi-neglecting her dog, and strangely enough, dog neglect did not win over Slate’s readers.
The Frenchwoman’s beauty routine. (Because there’s just the one woman – rich, Parisian, works in fashion – and therefore just the one routine.) This is, as you probably already know, a thing. Beauty writing aimed at American (and British? Australian?) women has a way of breathlessly celebrating that-which-is-French. Any vaguely pharmaceutical-looking bottle bearing a Gallic label must, by definition, contain a serum or cream that will improve your life tremendously.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".