Remember (or Google it, if you don't) the Watergate hoopla, when the press had enough power to help topple a U.S. president? We can only hope history will repeat itself. Though hampered by significant challenges, most giants of legacy journalism survive — and have become, if anything, more powerful in recent months. It seriously impacted an election and, perhaps, has begun to loosen the pillars of institutional sexism.
September was an eventful time for print publishing, filled with signs that the magazine/newspaper world as we once knew it is fading faster than old copies of The Village Voice. Consider what happened last month:Miranda Priestly is retiring — or is she dead? OK, so Priestly (of “The Devil Wears Prada”) is a fictional figure, but last month a slew of real celeb editors in chief either breathed their last or announced their impending retirements.
It’s summer — time for a more leisurely taste of the overflowing buffet of TV/video content out there. So what’s your pleasure? Maybe, like me, you’ve been disappointed by recent offerings, such as the uneven seasons of “The Americans” (soooo boring!) and “Orange Is The New Black” (mostly awful flashbacks, weird shifts between comedy and drama). So you might seek out something more surefire that’s stood the test of time. (That’s TV time, shorter than movie time for defining what’s a classic.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".