Is it still true that the butter in France (Switzerland, Italy, England...), even in the age of hipster-churned cream from Vermont, for which I pay a hefty seven dollars at the farmers’ market, is just better? Maybe. Certainly it’s yellower and saltier. More likely, it’s just different, and therefore something, like the smell of eucalyptus leaves in Los Angeles or the somehow never-mealy peaches in my grandmother’s garden in rural Chile, that is forever tethered to place.
“Alex, I know you don’t love surprises,” said our guide, Humphrey Gumpo, “but remember we talked about keeping an open mind and an open heart?” Coming from just about anyone else, I might have run interference as he tried to get my 50-year-old big sister—who once sobbed inconsolably at her seventh birthday party when the staff at Farrell’s Ice Cream Parlour broke out in its (“Surprise!”) riotous rendition of “Happy Birthday”—to change her mind about an impromptu overnight stay in the...
Just before we arrived in Saint-Yzans, a hamlet in the Médoc that comprises a cluster of 19th-century limestone facades and a one-spire church, a flurry of text messages filled my phone screen with mounting urgency. Where are you? Four families had flown to Paris before taking trains to Bordeaux, renting cars at the station, and driving more than an hour north to this quiet corner of the world’s most famous wine region to celebrate our dear friend Matt Hranek’s 50th birthday.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".