All this month weâ€™ve been focused on the theme of pitching. We started out by talking about why many creative problem solvers shy away from pitching, leaving it up to CEOs, founders, and sales people. But, pitching is a really valuable skill that all of us need to hone in order for people hear us out, adopt our ideas, and believe in our solutions. To help you embrace pitching, we shared the most common mistakes people make when pitching and how to overcome them.
Have you ever had an idea for something, like a process or product that you wanted to improve? But instead of sharing your idea with others like your friends or co-workers, you just kept it to yourself because the thought of having to â€œpitch itâ€? felt icky and salesy? Many of us who are creative problem solvers feel this way. Since pitching doesnâ€™t come naturally to us, we just leave it up to CEOs, founders, and sales people.
Every product release our goals are the same: we want to show customers we care about meeting their needs and we want to stay ahead of our competition! So how do we get it all done? We cram as many features and bugs as we can think of. Cutting back is for complainers! Is it really? Orâ€Ś is it hard to estimate how long a feature is going to take to build and a bug to fix? And by not cutting back are we jeopardizing the quality of the product we release and sacrificing the sanity of the team?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".