--- title: "Media Database | Muck Rack" description: "Find the right journalists faster with AI-powered precision and trusted data built into Muck Rack\u2019s integrated workflow." source: "https://muckrack.com/pr-software/media-database" last_updated: "2026-04-01T12:34:30.692765" --- # Media Database Find the right journalists faster with AI-powered precision and trusted data built into Muck Rack’s integrated workflow. ## Last updated April 01, 2026 ## **Build smarter relationships, not just lists** ## Build, collaborate, and scale together ## Simplify Media Database search with AI ## Keep learning ## Hear from our customers #### **"Muck Rack is a PR pro's dream come true"** “The media database is the most complete I've ever seen, and the fact that it's organized by journalist (instead of by media outlet like some other widely used platforms) delivers considerably deeper insight into your media targets' interests and sweet spots.” - [Danielle H. on G2](https://www.g2.com/products/muck-rack/reviews/muck-rack-review-9384433) #### **"Great pitching capabilities and database!"** “The database is top-notch and, if a reporter is missing, the support team will add them in just a few minutes. I also love that I can customize pitches.” - [Simona C. on G2](https://www.g2.com/products/muck-rack/reviews/muck-rack-review-9377030) #### **"Excellent product that makes me more efficient"** “Muck Rack has the most accurate information about reporters and analysts and it is easy to use. It has the right features that PR professionals need to do their jobs, and it helps make you more productive and efficient.” - [Drew M. on G2](https://www.g2.com/products/muck-rack/reviews/muck-rack-review-9310753) #### **"MuckRack made my work so much easier!"** “Finding media contacts on my own and then pitching to them one by one is tedious and extremely time consuming. MuckRack makes it so quick and easy while allowing me to send so many more pitches than I was originally able to.” - [Avita B. on G2](https://www.g2.com/products/muck-rack/reviews/muck-rack-review-9364680) ## FAQs about media databases ### What does it mean for a journalist to be "verified" in Muck Rack? The green verified badge on Muck Rack lets people know that a profile page meets Muck Rack’s criteria to be defined as a full-time journalist, and that the information is maintained by Muck Rack’s Editorial team. ### What if contact information isn't available for a journalist? If you can’t find contact information for a journalist, contact our team! You can easily hit “Request Update” on any journalist page to start a message to our team so that they can do the research, compile the information and update the journalist’s Muck Rack profile to the best of their ability. ### Can I find influencers (non-journalists) on Muck Rack? Anyone who is responsible for or directly creating content can be included on Muck Rack, including experts, contributors, and columnists even if they are not full-time journalists. When it comes to any other kinds of contacts, you can upload your own list as custom contacts. You can then use the Muck Rack platform to set up lists of those influencers, like you would with journalists. ### Can I search for specific outlets? Yes! You can discover outlets by criteria such as location, media market, name, keywords and more. From there, you can view outlet descriptions and metrics, people at an outlet and the articles they’ve published. ### How often does Muck Rack update its media database? We aim to review every listing annually and we make hundreds of thousands of updates every year. Plus Muck Rack's database is always growing. We're proud to have a team of over 100 people all over the world working tirelessly to review and update outlet and journalist listings. We leverage our network of PR professionals and journalists as well as social media updates, industry news, and pitch bouncebacks among other signifiers to know when a journalist has changed jobs. ### What are the benefits of using a media database? Using a media database helps streamline and strengthen your PR efforts by giving you quick access to accurate journalist and outlet information, saving time and reducing guesswork. It centralizes contacts, past coverage, and pitching preferences so you can target the right people with more personalized, effective outreach. Media databases also improve team collaboration, help track results, and keep your lists updated automatically—making your communications more efficient and more likely to earn quality coverage. ### How can a media database improve pitching effectiveness? A media database helps you reach the right person with accurate contact details. This reduces the chance of bounced emails. It also provides helpful context such as recent articles, areas of focus, and stated pitching preferences. With this information, you can tailor each pitch and increase the likelihood of a meaningful response. ### How do media databases use AI to stay accurate and up to date? Media databases use AI to review large amounts of public information. This includes published articles, verified social profiles, and updates from media outlets. The goal is to identify changes in beats, roles, or contact details as they happen. Platforms such as Muck Rack use these signals to keep profiles current and to help reduce manual research. Some tools also use AI to suggest journalists who may be relevant to your work. ### What happens when I import my existing media lists into a database? When you upload a list, most platforms match your contacts to profiles that already exist in the system. If a journalist changes jobs, beats, or contact information, the platform updates that profile for you. This helps keep your lists accurate without constant manual edits. Muck Rack follows this approach to reduce list maintenance.