Pradyuman Maheshwari on Muck Rack

Pradyuman Maheshwari

ÜT: 19.062358,72.837763
CEO and Editor-in-Chief — MxM India

Journalist. Editor. Mediawatcher. Convergence evangelist. Trainer. Foodie. Citizen of the World, Proud Indian | Tweets are personal |

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@pmahesh — 13,610 followers, 4,496 tweets

@parthodasgupta @Shamonkar Interestingly more than 50% of sales at WWM (Femina, Filmfare etc) doesn't come from print sales. Or so I've heard. Some say the figure is as high as 70%. Possible given Filmfare Awards & Femina Miss India...
@parthodasgupta @Shamonkar I've heard that at least one large print media entity with a fairly big digital play has asked its sales folks to desell digital :)
The war of claims has begun by using different metrics. A few days back,Telegraph had a full-pager saying it's #1  with higher 'Total Readership' & now @timesofindia says it's dethroned @ttindia wt higher 'Average Issue Readership' @Shashimediabran @pmahesh 
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