Are our Print Pashas mature enough to accept IRS 2017? The Indian print industry is much-pampered. While television should rule in a country with a low literacy rate, it’s the print players who appear to get all the sops. There’s a 5 per cent GST on advertising in print. It’s 18 per cent in other media. There is no restriction on advertising volume in print. And there is no government rulings or guidelines for bodies in the business of audience/reader measurement of newspapers and magazines.
There was a lot more to Vijay Mukhi than what most people know him. As a writer and columnist, as an educator and an industry captain who was always around when people needed help. And his contributions in the evolution of the Indian computer industry have been immense.
Our Salaams to these Star Employees of Times NetworkAs a specialised destination tracking the advertising, media and marketing ecosystem, MxMIndia restricts itself to the CxOs and stars in the industry. We often forget the soldiers in the system – the lowest common denominators, as one brackets them – without whom we couldn’t function as well.
@parthodasgupta@Shamonkar Interestingly more than 50% of sales at WWM (Femina, Filmfare etc) doesn't come from print sales. Or so I've heard. Some say the figure is as high as 70%. Possible given Filmfare Awards & Femina Miss India...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".