Let’s get together to save Mumbai! Baadh mein gaya Mumbai. This was the Amul ad from August 2005 on the unprecedented heavy rains flooding Mumbai causing loss of lives and havoc to people, their homes and properties. There have been a few other Amul ads, that you can see here. Perhaps the folks at da Cunha are working on an all-new creative for this year’s downpour. The quantum of rains may not been a patch in comparison to what we had in 2005, but it was more than the normal.
Time for Vineet Jain & Arnab Goswami to smoke the peace pipe? There are liars, damned liars and statisticians. And that couldn’t be truer when it comes to TV viewership claims. Data can be misrepresented and quoted by slicing and dicing to an unsuspecting public, marking a dwarf look tall. That’s exactly what’s happening in the English News Genre lately.
The last fortnight has seen many developments on the English news broadcast front, which was decidedly the most forgettable episode in recent media history. MxMIndia has been on the forefront on reporting these and also commenting on them. We believe that as a mature voice of the industry, it is important that we should comment on issues, and even if it means that we are the only ones in the business doing so.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".