So, you want to start a start-up? Mark Twain once said that ‘the man with a new idea is a crank, until the idea succeeds.’ But with 90 per cent of all start-ups failing, investing in your dream can take guts. The good news is that Europe dominated a recent ranking for some of the best places in the world to start a new business. European start-ups pulled in an impressive $12 billion worth of global funding last year but it takes more than financial investment to make your start-up flourish.
As an African proverb says, “If you want to go fast, go alone. If you want to go far, go together.” Aurecon’s Giam Swiegers believes this motto can drive people, organisations, and even nations, yet a ‘me first’ culture may be standing in the way. To get anywhere in 2018, you’ll need to get over yourself, he says. Here’s why. Sometimes, it’s the simplest ideas that have the potential to make the largest impact.
STEM skills (science, technology, engineering and maths), as well as coding, are said to be in shortage and in high demand by UK business. 2017 was rife with discussion on this topic, and on the concerns and even national panic felt for the UK’s talent pool, recruitment and global competitiveness post-Brexit. This is of course especially relevant for start-ups and small businesses where recruitment, if not done right, hurts financially and risks damaging team morale and therefore productivity.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".