What’s the scariest movie you’ve seen this year? That was the question raised by my friend Cory Brown recently during a phone chat. Cory’s probably the biggest horror fan I know—a guy with a nearly encyclopedic knowledge that dwarfs my own by comparison. I don’t think we’ve ever had a conversation where I didn’t learn about some new movie or comic book or miniseries I’ve never heard of.
Ladies and gentlemen of the internet, behold Porg—your new master. Who is Porg? Porg is the doe-eyed critter at the heart of Star Wars: The Last Jedi’s ad campaign. What is his role in the film? How big will it be? Is he hero, villain, charming rogue? No one knows. What is Porg? Ah, now, that I do know. Porg is the new god of the internet (all bow before Porg). He is every cat meme, Liz Climo cartoon, and sloth video rolled into one tiny, toddling package.
Who’s your favorite movie monster? If you’ve been following me for a while and have read between the lines (or just read the like 25 articles I’ve written on the topic) you know mine is Jason. My colleague Jess wrote a piece earlier this year about her love for Freddy Krueger. For others, it’s Leatherface, or Pinhead, or, for the fans of classic horror, maybe it’s The Gillman or Dracula.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".