To describe the last week as busy would be the understatement of the decade. Late Monday evening one of the many fantastic clients I'm privileged to work with called asking for a miracle. The said magic meant me not only pulling a rabbit out of a hat but several long days to ensure I delivered three high-quality projects on time, which was yesterday. This week was possible because I applied the five rules of building a healthy creative business, here they are.
It seems my venture into the reality of ordinary life in last week's article was too scary for some readers, preferring that I write as if none of us ever go down the shops, eat, sh*t and sleep. It reminds me of an incident that happened many years ago when a friend and I bumped into a guy we knew who was trying to make it in the music industry. He was one of those people who already acted like a rock star, sans the actual career.
A week after moving into our house and the night before I was due to fly to Germany on a business trip, the hot water cylinder tank decided to spew litres of boiling water from the first floor of the house. Perhaps I am unlucky, but a similar thing happened in our house in London one evening. On that occasion, we called an emergency plumber to help stop the torrent of water as it rose unrelentingly.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".