The most commonly-used AA words and phrases can confuse even the most intrepid wordsmiths. Let us help clear things up. Did you have a high bottom? Did she go out again? How much time do you have? Use terms like “high bottom” in regular society, and people will likely conclude you’re referring to a nice tight rear end—the result of a successful boot camp, or devotion to Pilates. But AA has a lingo all its own—one that its members find equal parts off-putting, comical, and engaging.
Ask the average newcomer if they’re happy and (assuming you don’t get punched in the nose) you can almost guarantee they’ll list misery, struggle, and withdrawal as their primary life experience. After a few years, though, most AA regulars utter statements about how they never knew they could be so happy.
While nothing battles the belief in our inner darkness like levity and ironic humor, the last thing most of us feel like doing when we first get sober is laughing at anything. Besides, most of us share that deep universal fear that if we let our deepest darkest secrets out of the closet, we’ll melt the ears off our listeners and shame ourselves indelibly. And yet it’s these moments of total honesty that many of us remember as major turning points in our recovery.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".