Ikea introduces the ‘Human catalogue’, German publishers join forces against duopoly and Deutsche Telekom brings VR to its dementia-fighting sea hero quest game. Domino’s and Ford are joining forces to research the viability of delivering pizza using self-driving vehicles in the US. In what the companies claim is an industry first, the two brands will investigate how receptive customers are when it comes to interacting with a self-driving vehicles as part of their delivery experience.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. Nearly half of social media users believe influencer and brand partnerships are inauthentic, and that influencers work with brands they don’t believe in. This is damaging for the reputation of both brands and influencers, with 61% admitting they have unfollowed or considered unfollowing an influencer that promoted too many products.
Brands have taken action over the last 12 months to regain control of their digital ad spend by hiring new internal expertise, rewriting contracts to take ownership of data and adding in audit clauses. Furthermore, some 18% have brought their programmatic stack in-house, while 34% have developed in-house resources to tackle ad fraud. The pressure on UK supermarkets to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".