2017 was and interesting year. I published my first technical book with A Book Apart, was in a comics documentary alongside my personal hero Scott McCloud, gave a keynote in a dirndl in Munich (bucket list! ), donated all the profits of my course sale to my hometown Bookmobile, and left Microsoft just in time for 2018. Dang, 2017 took no prisoners! I would normally post a retrospective around this time of year, looking back on what happened and setting goals for the next year.
As of yesterday I am no longer working for Microsoft. It’s been an amazing journey behind the scenes, seeing how Microsoft’s Edge browser is made. I had the honor and privilege to meet and work alongside people who built one of the very first browsers I ever opened, a browser that over a decade ago set the stage for the way we use and build the Web today. (Seriously, watch this talk I gave at JS Kongress about how Internet Explorer 4 and 5 changed the Internet forever!)
I’ve been very fortunate this year: completing my first year at Microsoft, publishing my first technical book Animation at Work, living my dream of giving a keynote in Munich in a dirndl (yes, really, that happened!) alongside super amazing smart people. I feel very lucky. But I couldn’t have gotten here on my own. I like to say that three things changed my life:And now’s the time to focus on that last one: My old Bookmobile needs help.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".