It’s back-to-school season. In the spirit of continued education, we asked top editors what they are reading this fall. Here’s what they said:American History Cosmopolitan editor-in-chief Joanna Coles was inspired to pick up “Alexander Hamilton” by Ron Chernow after accompanying the author to the Broadway musical based on the work. The British editor said the show made her realize how little she knew about the American figure.
The famed New York jazz club Birdland celebrated the birthday of its namesake Charlie “Yardbird” Parker late last month with three nights of music inspired by the icon, and opened to a packed house. The venue, the club’s third location, opened in 1949 with Parker as the headlining act. Parker was an alto saxophonist who revolutionized the jazz world of the 1940s and 50s by inventing bebop and changing the vocabulary of the genre.
This is Ask a Millennial, where we ask a focus group of under-30 publishing employees one question, and trade anonymity for candor. If you’ve got a story to share, please contact me. From fledgling startups to legacy institutions, it seems like everyone in the media industry is vying for millennial eyeballs — and the dollars that come with them. Many publishers are looking to their own crop of millennial employees to help capture this lucrative audience.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".