As a health club operator with a busy schedule, it can be easy to fall into a rut with your routine — making it difficult to get perspective. When you’re in the weeds, breakthrough ideas and solutions occur a lot less frequently. Therefore, it’s important to break out of your routine at least once a year in order to recharge and get some much-needed perspective. And a great opportunity to do just that includes industry-specific intimate events, which typically max out at 75 people.
Joe Cirulli founded GHF in 1978, opening a 2,500-square-foot club with just three employees. Today, the company has three locations, 450 employees, and is one of the most respected health clubs in the world. In 2016, GHF was even named one of Forbes Magazine’s “25 Best Small Companies in America.” It also ranks globally in the top percentile for sales, management and community service. The company’s success is attributed to its culture and standards of excellence, supported by passionate employees.
Sue Sheain, the owner and founder of Beach Barre Body, was looking for a way to connect with her members when “life gets in the way of their fitness” and they couldn’t make it to a physical class. So she partnered with BurnAlong to make her classes available online. Here, she shares the many benefits of this move, including passive income, increased brand exposure, client retention and more. CS: How were you introduced to BurnAlong and why did you decide to work with them?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".