We’ve become a “Shark Tank” nation. Since the show’s inception in 2009, it’s become a household staple. Members of generation z -- who were weaned on investments, valuations, royalties and Mr. Wonderful's snark -- have embraced the concept in a big way. Related: Why 'Gen Z' May Be More Entrepreneurial Than 'Gen Y'Is it any wonder that these late 1990s babies are poised to become the biggest entrepreneurial generation yet?
It looks as though Equifax's troubles are only getting worse. Not only is the credit monitoring agency under investigation for exposing the personal data of 694,000 U.K. consumers, but the company's CEO is poised to face a Senate panel to answer for the 145.5 million consumers affected in the U.S. While Equifax's data breach isn't technically the most consequential cyberattack in history, it will go down as one of the most destructive for both Equifax and the customers who were affected.
When you're starting out as a small company, prices can easily skyrocket in the search for experienced, knowledgeable employees to fill every gap. But with the flourishing enterprise app market, solutions may be right at your fingertips -- literally! While technology can't take the place of a real person, it can certainly ease your workload.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".