Let's get the basics out of the way first. The Jio Phone is a feature phone announced by Reliance Jio. It has made headline news for various reasons. The main ones are-It is a Free Phone (Not really, but let’s get into that a little later). You pay Rs.1500, which includes free voice calls and 3 years later you return the phone and get Rs.1500 back.
I’m going to go out on a limb and say it, even if it makes me sound like a giddy, star-struck geek. I absolutely love technology! Not because of a new innovation that blows everyone’s socks off, but because of the intense rivalries, product fight outs, sudden blow ups between companies and a fight to the finish between newly-released devices. This is a story of a shoot-out between two new phones that appeared within a week of each other. Expectations were sky high, rumours and leaks a daily affair.
In my last column, I had gone into a detailed analysis on what all Apple announced at the WWDC 2017 event in San Jose, USA. Ever since many other analysts all over the World as well as in India have also had a go at reviewing and decoding WWDC and most have come to a startling conclusion. Many have called it a damp squib and a sure fire pointer that Apple has run out of ideas. The truth is that they couldn't be more wrong.
The real difference between a top-of-the-line flagship and an economy phone is not more than 10 per cent. Biggest trend of 2017-edge-to-edge screen is fast becoming a de facto standard. Apps have made sure that a Rs 5000 phone works exactly the same way as a Rs 75,000 phone. https://t.co/oHyeCIKzzF
Companies have staked their reputation and sales targets purely on the optics of their phones. There’s a reason why the camera on a phone has acquired such a legendary status. Because everything else on a phone is reaching parity. Nothing really stands out anymore... https://t.co/oHyeCIKzzF
Judging by the billboards sprayed across the countryside, the full page advertisements in newspapers and the non-stop barrage of photographs tagged on social media with #shoton hashtags, the Camera on your phone may be the most important selling point now.... https://t.co/oHyeCIKzzF
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".