The relationship between engineering design and data is changing. In traditional product development methods, design leads to a specific dataset that describes a product. To make a long story short, that dataset is defined in CAD software, refined and tested in computer-aided engineering (CAE) software, and then given to manufacturing to become a physical product. Various informational inputs add important details throughout the process. But this time-tested method is being forced to evolve.
At the recent annual Embedded World trade show and conference in Nuremburg, Germany, more than 30,000 attendees packed the aisles and visited more than 1,000 vendors. Both numbers set records for the 16-year-old show. Additionally, more than 1,700 attendees from 73 countries signed up for the added-cost conference program. Embedded technology is a subset of the larger internet of things market, which continues to grow at a rapid pace.
When buying computers, the price/performance curve is an ocean wave and the marketplace is divided into beachcombers, swimmers and surfers. Beachcombers are consumers; swimmers are enterprise users. They have low expectations of the ocean and won’t pay much extra for a “premium” wave experience. Engineers are surfers. They want the big wave of power. As a result, workstation-class computers continue to gain in sales, while consumer and enterprise PC markets continue to shrink.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".