Randy Hofbauer on Muck Rack

Randy Hofbauer

Chicago, Ill.
Digital and Technology Editor — Progressive Grocer

Digital/tech editor, @PGrocer. Musician. Gamer. Gadget geek. Bibliophile. Chicagoan w/a Belgian twist. Ramen enthusiast. Thoughts are my own.

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I have a decade-long history developing relevant, insightful content covering various aspects of the CPG industry -- from product development and packaging to merchandising strategies and retail technology -- across a number of media channels. I am an avid learner and researcher who loves analyzi...

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@RandyHofbauer — 347 followers, 734 tweets

RT @baummw: @RandyHofbauer @amazon More complex and 'unseen' labor costs in the "Go" model,,, not apparent from the outside looking in...
RT @joeskorupa: Machine learning as a discipline permeates everything @amazon, according to Amazon exec Dilip Kumar. #shoptalk18 #Shoptalk
RT @jtenser: #shoptalk18 Gianna Puerini of #AmazonGo says it has no plans to roll out "Just Walk Out" tech at Whole Foods stores.
@LisaGollerMktg I'm sure that's his light way of putting it!
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Have you ever used a typewriter?

Yes. I once owned a 1928 Underwood manual typewriter.

Who's your favorite fictional journalist?

John Watson from Adventures of Sherlock Holmes. I grew up on those stories, and found John to be the perfect writer/storyteller/analyst mix.

How do you prefer to be pitched on stories?

The best pitches give me content to use -- quotes, insights, data for just-breaking stories requiring fast interviews/analysis.