Randy Hofbauer on Muck Rack

Randy Hofbauer

Chicago, Ill.
Digital and Technology Editor — Progressive Grocer

Digital/tech editor, @PGrocer. Musician. Lover of gaming, gadgets, classic lit. Chicagoan w/a Belgian twist. Ramen enthusiast. Thoughts are my own.

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I have a decade-long history developing relevant, insightful content covering various aspects of the CPG industry -- from product development and packaging to merchandising strategies and retail technology -- across a number of media channels. I am an avid learner and researcher who loves analyzi...

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@RandyHofbauer — 322 followers, 664 tweets

Martin Barthel, @facebook: Biggest challenge for #retailers is bringing together #online / offline worlds, w/mobile being the channel of access for #consumers #retail #grocery #tech #NRF2018
Interesting: Acc. to @Deloitte data, a stranger's review online is about as trusted as a TV ad #grocery #retail #tech #NRF2018
Rod Sides, @Deloitte: Average consumer checks phone 46 times a day - what would it look like if grocers could get them to check their sites as frequently? #grocery #retail #tech #NRF2018 https://t.co/NjOxC4AlLD
@bethcomstock, @generalelectric: Volatility is the new norm/change is constantly emerging. You have to make #change very personal, commit to it #retail #grocery #tech https://t.co/bjsFSbqyA4
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Have you ever used a typewriter?

Yes. I once owned a 1928 Underwood manual typewriter.

Who's your favorite fictional journalist?

John Watson from Adventures of Sherlock Holmes. I grew up on those stories, and found John to be the perfect writer/storyteller/analyst mix.

How do you prefer to be pitched on stories?

The best pitches give me content to use -- quotes, insights, data for just-breaking stories requiring fast interviews/analysis.