Ravi Balakrishnan on Muck Rack

Ravi Balakrishnan

Mumbai, India
Editor, Brand Equity — The Economic Times
As seen in: The Economic Times

Ravi is the Editor of Brand Equity, The Economic Times, and writes on marketing and advertising. Views expressed are personal.

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@RaviBalaET — 816 followers, 329 tweets

On why you need to see Barbie: Life in a Dreamhouse, especially if you've loved recent campaigns like #morerolemodels. The TV show is work on the brand the kids in your life are watching. And it is very different!  https://brandequity.economictimes.indiatimes.com/be-blogs/life-in-plastic-it-s-fantastic/2943 
Just after we closed this story, we saw yet another of these ads from Cello. We figure why exams are the whipping boy this summer.  https://twitter.com/ETBrandEquity/status/973759491245146112 
RT @KarMWalker: I love getting to share Cisco's marketing & comms journey and transformation with the world — we've come such a long way in…
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