Ravinarayan Balakrishnan on Muck Rack

Ravinarayan Balakrishnan

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Mumbai, Maharashtra
Editor, Brand Equity — The Economic Times
As seen in: The Economic Times

Ravi is the Editor of Brand Equity, The Economic Times, and writes on marketing and advertising. Views expressed are personal.

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@RaviBalaET — 739 followers, 320 tweets

Nov 13, 2017

Massive overhaul @Cannes_Lions. Smaller 5 day event, streamlined categories, cap on number of Lions an entry can be submitted to (only 6), lower delegate fees, price caps on food & cabs. Enough to bring the prodigals back? @ETBrandEquity

Oct 25, 2017

Could the next big thing in Indian sport be basketball? The @NBA is pushing for it to happen. Read @DelshadIraniET 's piece https://t.co/yQkMjGJ4Nn

Oct 25, 2017

This week, @twinsighter from @dentsuaegis weighs in on a radical approach to the problem of 'conflict'in the ad business. https://t.co/FpuQdu3LU0

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