As you’re trying to reason with this hurricane season, a word of advice: Don’t use catastrophic events to market your products. Hurricane Harvey decimated parts of Texas with heavy winds and historic flooding; and Hurricane Irma, which has already decimated several Caribbean islands, is bearing down on Florida and the Southeast in what is likely one of largest hurricanes to make landfall.
Trust and faith in media is at a dangerous ebb, dragged down along with the generally low approval ratings of government. When USA Today teamed with Suffolk University earlier this summer to track the favorability of the president and congress, both got disastrously low marks (congress had just a 19% approval rating, while President Trump was at 39.6%). But the news media fared little better. Just 35.6% of respondents viewed the news media favorably, while 50.3% had an unfavorable view.
Earlier this year, Viacom created a new position, naming an executive as senior vice president for communications and culture. The move got very little notice…but it should have. It marks a strategic organizational shift every CEO should consider. “Culture” is one of those words companies throw around a lot but often mistake the meaning. Every company nowadays promotes its culture as a differentiator, when, in fact, most cultures are just different shades on the greyscale.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".