Ordinarily, a hefty degree of background would be necessary to contextualize an epic action film in a standard film review. But when it comes to the monolithic and venerable Star Wars franchise, it’s hard to imagine most folks in the U.S.A. not being familiar. Truly, the neon swords, colorful aliens and galactic showdowns of the Star Wars fiction are about as American as apple pie. Nearly anyone you know has lived with these images and references all their lives.
Halloween might be our most underrated U.S. holiday. Never being a full national holiday where places of work are closed, millions nationwide either gleefully take their children out for trick-or-treat candy or dress up as something wholly different from their own personality. Yes, a whole nation of people stuck in a conformity rut finally let their hair down and get strange just this one night a year.
In the legendary Poetic Edda, Ragnarok was foretold as a time of apocalyptic conflict. It was written as a time where great deceivers and foes revealed themselves and wagered all against the protectors of Midgard and Asgard. Monster and god alike fought to the death in hideous conflict and the world was drowned completely in an oceanic flood. By the time it was all said and done, the great champions Heimdallr, Thor and Odin were all killed. Odin was devoured whole by the great wolf Fenrir.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".