Rebecca joined TheStreet after working as a copy editor at the Washington City Paper and as managing editor of Latina Style Magazine. She received a bachelor's degree in English from Amherst College and an MFA in fiction writing from NYU.
As a nod to the recent holiday weekend, I'm giving contributors (and myself) a break and departing from the question-and-response format of the Digest this week in favor of shining a spotlight on our D&I Marketplace authors. According to the Marketplace FAQ, "Marketplace offers you the chance to get exclusive content from individual authors that complement those authors' free articles.
I'm sure I'm not alone here: The older I get, the less of a risk taker I become. I look back at things I did 10 or 20 years ago and am in awe of my younger self! I was brave and bold - and in some cases downright reckless - in ways I cannot fathom today. Part of it is that as we age and gain more experience, we become more aware of danger and consequence. I see this happening already in my sons.
A correction is inevitable, right? Maybe another recession? With stocks soaring through 2017, leaving prior highs in their wake, the market's bound to lose steam at some point. Or is it? At best, it's impossible to know when new highs will be traded in for slips and slides. In the meantime, we wait, and we do our best to spot opportunities and take advantage of them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".