Related stories this week: Sister Act Nuns and pop stars are opposites in every sense, from lifestyle to dress (minus one Madonna costume). But in Music Circus’ Sister Act, the two types come together in harmony. Norcal’s 2nd Annual Barber Battle Think of it like the Olympics for those who cut, shave and trim. Solar Eclipse A rare solar eclipse will reveal a secret hidden in plain sight. 34th Annual Sacramento Scandinavian Festival Get ready for some cultural plunder!
Mistakenly, rosé has gotten a bad rap. Food nerds moan about its popularity among the set of women who sport gemstone-studded T-shirts and “woo-hoo!” about wine. To reclaim rosé as the innocent varietal that it is, defiantly sip on Rose All Day ($11). The perky drink mixes Lillet Rose—a wine-based aperitif—with sweet hibiscus, a sour pinch of lemon, bittersweet Aperol and bubbly soda. It’s all atop a base of Forty Ounce Rosé, wine from France’s Loire Valley. Woo-hoo all day, we won’t judge.
Why must our food have a soul? American consumers increasingly demand that our food not just be locally grown, but have a meaningful origin story. It’s not enough to have clovers from the backyard delicately sprinkled atop poached eggs. Ideally, the chef grew up cultivating clovers. She cares about those damned clovers like little children. Above all, the chef must be singular and human—and not a corporation. I bring this up because I am guilty of this line of thinking.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".