Don’t feel too sheepish about hovering over your brunch plate for that perfect aerial shot: Behind the scenes, your dishes are being engineered for Instagram appeal. â€œChefs have always paid attention to how their food looks in person. Now, theyâ€™re paying attention to how it photographs,â€? says Bret Thorn, senior food editor at Nationâ€™s Restaurant News. And their livelihood may depend on it: New market research suggests that restaurant foot traffic is increasingly fueled by social-media buzz.
Cream cheese, to be precise. It’s the star ingredient at new East Village eatery Becky’s Bites, on offer in all the usual forms — in tubs, on bagels — and in some not so usual. Take, for instance, the Beckaroos ($4), a childhood-channeling pairing of Teddy Graham cookies and Funfetti cream-cheese dip. Then there are the store’s eponymous bites (three for $3.50): dollops of cream cheese chilled to a fudgy consistency, then hand-dipped in chocolate.
Healthy, homecooked meals are one of the best things you can do for your body. They’re also one of the best ways to make yourself completely miserable when you live in a culinary capital like New York City. “Eating out is a huge part of our social scene,” says Miranda Hammer, a registered dietitian who runs the blog the Crunchy Radish.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".