For some of us, it's a freezer-chilled beer, snug in a koozie. For others, it's a soak in a hot tub or a rendezvous with a vibrator. We all have those rituals: that one treat that brings us an interlude of reliable, unalloyed bliss. Anticipation of it is delicious; obstacles to it make you feel like Christian Bale on the set of Terminator Salvation. For me, as a teenager, that ritual was an excursion with my Walkman.
An optimistic environmentalist may sound like an oxymoron (or perhaps just a moron). In recent months alone, headlines have spotlighted the irreversible melting of the West Antarctica Ice Sheet and the latest report from the UN IPCC, which noted that the effects of global warming are already worse than previously predicted. Daily extinctions of species do not even make the news. And the U.S. midterm elections in November handed power to some of environmentalism’s most hostile foes.
THE EVIDENCE of climate change is all around us — record temperatures, superstorms, the crack in the Larsen B Ice Shelf. The news keep getting grimmer, and once you really take in the worst-case scenarios of the next few decades, it’s hard not to feel numb. But if global warming is the most pressing problem facing the planet, why do we see so few references to it in contemporary novels, apart from post-apocalyptic science fiction? Where is the great Climate Change Novel?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".