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Articles by Reesha Dedhia
Smart security improves your digital storefront experience
Reesha Dedhia, security evangelist at PerimeterX Customer experience is the driving force of every digital storefront and improving it can increase sales, retention and brand equity. Traditionally, application development and revenue teams worried that excess security measures on a digital storefront would degrade the customer experience. Adding CAPTCHAs in the checkout process, for example, might create additional steps and cause friction.
How Coupon Extensions Impact E-Tailers’ Holiday Revenues
It’s Cyber Monday. A shopper arrives on your site. They want to buy a hot kitchenware item. Maybe they got to your site from an online product search or a clever ad your creative team built. They check out the product, put it into their shopping cart, and then... poof, they’re gone. What happened? The shopper clicked on a browser extension, saw a “deal” from a competing site, and abandoned you. Of course, that deal might not actually be a good one. Shipping might not be free.
How Coupon Extensions Impact E-Tailers’ Holiday Revenues
It’s Cyber Monday. A shopper arrives on your site. They want to buy a hot kitchenware item. Maybe they got to your site from an online product search or a clever ad your creative team built. They check out the product, put it into their shopping cart, and then ... poof, they’re gone. What happened? The shopper clicked on a browser extension, saw a “deal” from a competing site, and abandoned you. Of course, that deal might not actually be a good one. Shipping might not be free.
LNKR Continues Attacks into the Holiday Season
The PerimeterX Research Team recently discovered a string of incidents tied to LNKR. Previously discovered by researchers in 2016 and making a comeback this summer, LNKR has reappeared and is continuing to attack websites going into the holiday season. For the complete details, please read the technical research blog by Ben Baryo. What is LNKR? LNKR is a type of malware that is carried out through Chrome browser extensions.
Q&A: Conversion Rate & Revenue Protection
With the holiday shopping season at our doorstep, e-commerce sites and digital businesses are finalizing their plans to maximize their revenue for Q4 2020. But there are obstacles that face each of these businesses year-round that can make a particularly negative impact on one’s bottom line.
Browser Extensions and Malware: Q&A
In recent years, browser extensions and their risks have quietly become more prominent to both consumers and businesses. PerimeterX cybersecurity evangelist Reesha Dedhia sat down with us to discuss the evolution of these attacks and vectors on the PerimeterX Podcast. Listen to the full episode here. In your role, you deal with a lot of challenges in the e-commerce and digital markets. What are the most prominent ones you’re seeing right now?
The Latest E-Commerce Battle: Mother’s Day Shoppers vs. Malicious Pop-Ups
Mother’s Day is just around the corner. It's the third largest retail holiday in the United States with an average annual sales of $20 billion dollars. When it comes to holiday shopping, online stores reliably experience surges in traffic. This year, with most retail stores being closed due to COVID-19, e-commerce sites are experiencing higher-than-ever spikes of visitors and sales compared to previous years.
The FlashStack Revolution
Learn how Cisco and Pure Storage came together to build the FlashStack converged infrastructure solution, combining the innovation and compute power of Cisco UCS and the all-flash arrays of Pure Storage, for a solution that can power anything. FlashStack is a streamlined, flexible, transformative approach to IT infrastructure. It fully supports mission critical enterprise applications and provides a robust platform for cloud services.
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