Attendees of the National Retail Federation’s (NRF) industry event, NRF 2018: Retail’s Big Show, were able to network with peers, scout out new trends and learn from the top talent in the industry. One of the biggest benefits of attending the show was the chance to listen to a wide variety of keynote speakers. To wrap up the first day of the event, NRF’s president and CEO Matthew Shay interviewed Walmart CEO Doug McMillon.
When Triangle True Value Hardware created its Facebook page about five years ago, the team just wanted a way to connect with its loyal customers in Greenwood, South Carolina. Will Thompson, store manager, has been managing the page to keep up the digital relationship with the store’s customers. Thompson says the business had grown its following to about 800 people, most of whom were from the Greenwood area. He tried to have fun with it and share unique posts on the page a few times a week.
Thousands of people from around the world gathered in New York this weekend at the National Retail Federation’s (NRF) annual industry event to focus on the ever-changing retail landscape and how retailers can keep up. The trade association’s 107th annual conference and exhibits, NRF 2018: Retail’s Big Show kicked off on Sunday at the Jacob K. Javits Convention Center in New York City.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".