I’m not usually one to tear up a $10 bill and toss it in the garbage. But that’s basically what I did recently when a couple of friends convinced me to buy Powerball tickets. At the time, the jackpot stood at $460 million, which apparently was high enough to whet my interest, because, really, anything less than that is just wasting money. Plus, it was New Year’s Eve and I was out with my friends, so it all seemed like a continuation of the evening’s entertainment.
Alton Woodward was 10 years old when his parents culled scraps of lumber from their home-renovation project to build a surfing Santa Claus pulled by a team of dolphins. It was 1987, and that year the handmade plywood display was the only sign of Christmas at the Woodward house. Alton’s parents, Bill and Barbara, were rebuilding a 1950s-era Manhattan Beach farmhouse with their own hands, piece by piece, and the half-constructed house was in no shape to host a Christmas tree or the usual yule decor.
When I told my 8-year-old son I was interviewing Santa Claus, his eyes widened in amazement. “Really?” he said. “Santa?” This despite his longtime understanding that Santa is not real, this despite the fact that we’re Jewish. Something about Santa Claus enthralls. Which is maybe why Redondo Beach resident Harry Frisby couldn’t resist the call to don that red suit, slap on a beard and transform himself into the season’s most beloved character.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".