---
title: "Guidebook to Pitching | Muck Rack"
description: "A comprehensive guide to pitching freelancers, broadcast journalists, tech journalists and more"
source: "https://muckrack.com/resources/guides/guidebook-pitching"
last_updated: "2026-04-14T13:48:39.561565"
---

# Guidebook to Pitching

A comprehensive guide to pitching freelancers, broadcast journalists, tech journalists and more

## Last updated

April 14, 2026

### Get the guide

We dug deeper into the data collected from a survey of 1,000+ journalists and additionally interviewed 19 reporters and editors to help PR professionals understand how to pitch specific types of journalists. 

Here are a few of the highlights from our deep dive: 

* **Broadcast journalists** are less likely to respond to pitches, but love it if you can offer interviews with everyday people and visual elements.
* **Technology journalists** may be oversaturated with hyperbole, so pitch them straight and leave the hype for the marketing materials.
* **Local and regional journalists** have a marked preference for Facebook, making it an ideal channel if you’re looking for local coverage.