---
title: "Measuring the ROI of PR | Muck Rack"
description: "A discussion on metrics and meaningful reporting with Claire Walsh from ZipRecruiter"
source: "https://muckrack.com/resources/webinars/measuring-roi-pr"
last_updated: "2026-04-09T12:45:30.773039"
---

# Measuring the ROI of PR

A discussion on metrics and meaningful reporting with Claire Walsh from ZipRecruiter

## Last updated

April 09, 2026

### View now

Watch Claire Walsh, Lead of Public Relations at **ZipRecruiter**, and Linda Zebian, VP of Communications at **Muck Rack** have a practical conversation on how to track the right metrics, build smarter reports and connect PR to business outcomes.

They cover:

* Valuable vs. vanity metrics
* Common mistakes in PR reporting
* Tips for proving the value of PR to stakeholders
## Panelists