In the English language, we use the word “customer” to describe two types of marketing relationships: (1) A person considering a purchase (“a customer as shopper”) and (2) a person who has already made a purchase (“a customer as owner.”) Marketers spend most of their budgets on shoppers, but the researchÂ tells us that the best return on marketing investment is to cultivate the relationships you have with the owners of your product.
As we’ve often shared, military veterans can be great employees–and great owners–of small businesses. The following statistics related to U.S military veterans who own businesses were issued by the U.S. Small Business Administration’s Office of Advocacy in April 2017. The source of the data is the most recent U.S. Census Bureau’s Survey of Business Owners conducted in 2012. That survey had 80 sets of data containing veteran-related information released in December 2015 and February 2016.
If you were ever a user of the now defunct Google Reader, you may believe that the end of Google Reader meant the end of RSS (Really Simple Syndication). However, that would be like believing electricity dies when you turn off the lights. Google Reader may be gone, but each day and night, tens of millions of articles, blog posts, podcasts, photos, etc., still flow into RSS reader apps and podcast players.
Conventional wisdom: Don't send marketing email late on a Friday afternoon.
Smart exception: Amazon sends Elexa users a highly anticipated "what's new" email late each Friday p.m.
Lesson: If you know the rules, you can break them. https://t.co/QfBld8t1Ox
I just received this message from a very big technology media company "Temporarily out of service due to high load." As a user, I don't like it (ranting, "inexcusable"). But as a publisher, I'm thinking, sorta nice problem to have.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".