Throughout aviation history, many plucky pioneers have ended up demonstrating their inventions for the cameras to persuade a doubting public that they’re safe. Things didn’t always go to plan – men such as Franz Reichelt and Otto Lilienthal would plummet to their deaths as a result of their enthusiasm for flying. But in 2018, that same strategy is still being used on the internet to promote new developments in air transportation.
The bigger the role that social media plays in our lives, the more annoyed we get at its imperfections. Whether it’s personal abuse, invasive advertising, worries about privacy or just sheer information overload, people vent their frustration (on social media, naturally) in their tens of thousands, and many feel compelled to jump ship. Indeed, in the last quarter of 2017 the number of daily active Facebook users in the US dropped for the first time since the service launched in 2004.
New technology products are usually unveiled with extravagant flourishes and confident assertions that we’ll be dazzled by their capabilities. Firms choosing to launch a pair of smart glasses, however, have a tougher job on their hands. Previous attempts to get consumers interested in wearing tech-spectacles have floundered so badly that any new ventures into this territory almost seem like an act of corporate bravery. They also tend to be accompanied by muffled apologies for what has gone before.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".