The 11-year-old unwrapped his first cell phone on Christmas morning, and the first message he sent on it was as clear as it was unintentional: Mom outranks Dad when it comes to affection. He didn’t know he was sending any message at all. He was just getting the thing set up. I showed him where to enter phone numbers and he started typing the name of his first contact: M, O, M, purple heart emoji.
As I headed out for groceries the other day, I stopped to ask if anyone needed me to add anything to the list. “Get stuff for our traditional family dessert,” the 9-year-old shouted back. Huh? We’re not much for deserts in this house, much less a family that has a traditional homemade one. But the kid’s usually pretty sensible and he hadn’t bonked his head or anything recently, so I stopped to find out what he was thinking.
My oldest was 9 or 10 the first time I remember letting him loose in the world. He thought doughnuts sounded better than whatever we’d planned for breakfast that morning, which, of course, is almost always the right call. Neither his mom nor I had drunk enough coffee to set foot outside, though, so he volunteered to pick up breakfast by himself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".