Building a brand is more than a matter of a catchy name and an interesting logo. Those things are helpful but have to represent something, some theme that makes the business itself stand out from the crowd. Once you have that, so a marketer would say, you should build on it but never change the ideas that are at the core. The people who run The Rockefeller evidently don’t believe in this logic, because the restaurant has undergone a slow but almost complete transformation.
News about the closing of Ports O’Call Village has hogged the headlines when it comes to the local restaurant environment. Yet, when it comes to local dining, a lot of other things have been going on in the Harbor Area. It’s worth taking a moment to review major events in the local dining scene in 2017 and what new changes are in the works. The first big opening of 2017 was Jackson’s Place on 7th Street in downtown San Pedro, the area’s first Cajun eatery.
The San Pedro Fish Market and Restaurant recently announced plans to open three new outlets, a remarkable burst of activity from a place that has been in one location for more than 60 years. Co-owner Mike Ungaro said it’s not unprecedented. “Our only other expansion was acquiring Shamrock Seafood in Wilmington in the 70s,” Ungaro said. “They did processing and distribution and we turned that into a restaurant in the 80s.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".