A lot is written about making clients feel valued and loved but could this friendliness hinder practice growth? Or can nice accountants win in the end? Accountant Nicola Donnelly was told that her firm wasn’t scalable. It’s not because she didn’t know her clients or didn’t research what service her ideal clients need – far from it. The reason given was that she was “too nice”. Donnelly was hit with this unsupportive advice at a coaching event organised by her university.
It’s not every day you have an ironman on your podcast. Last year, our guest Della Hudson completed an ironman triathlon: that’s a 2.4-mile swim, a 112-mile cycle and, just because, a marathon. Whether a long, successful career in practice gave her the unbreakable will to finish such a task, she didn’t say. In between superhuman feats of endurance, Hudson managed a graceful exit from her practice and is now a business consultant.
While it’s the same clients as always filing their returns late, practitioners this year have implemented strategies that should ease their SA filing burdens in the future. It was a similar story for many practitioners this busy season: the same clients waited until the last two weeks to bring in their tax return information. No matter what strategies accountants enforce, human nature dictates that there will always be last-minute clients.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".