Lean in close, because I’m about to share a secret with you that most of my fellow digital marketers won’t be happy about. Why? Because I’m sick and tired of seeing new businesses and startups spin around in circles trying to figure out how to promote themselves online. So, are you ready? The secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down.
Hurley — The Iron County Outdoor Recreational Enthusiasts group has joined the effort to develop a non-motorized trail in northern Iron County, as ICORE met with the loosely organized Regional Trail Committee Tuesday to merge the two groups. “When we started ICORE … we had a number of Hurley and Ironwood people there, and the whole mission statement — which is in our bylaws — is to promote silent sports in Iron County. So it was a county-wide endeavor,” ICORE president Martha Pierpont said.
VOLUNTEERS DISTRIBUTE food at the Iron County Mobile Food Pantry, seen in 2014, to residents in need on the last Monday of every month. The volunteers - which include the Iron County University of Wisconsin-Extension office employees, the Iron County Human Services Department, members of the Iron County Board of Supervisors and others - recently received the Second Harvest Northern Lakes Food Bank's 2017 Volunteers of the Year award.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".