Richard Mason on Muck Rack

Richard Mason

North East England
Freelance Journalist — Freelance

Content | PR | Social Media | Writer | Member of @dharriers | Contributor to @wisemensaypod

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@1Easterbrook — 5,529 followers, 59,585 tweets

Sep 21, 2017

@GMMJohnson I read the local court news to see how the family are getting on

Sep 21, 2017

@GMMJohnson Same way they do now, gain readers and sell adverts around the content. Stuff like this damages the brand for short term spikes

Sep 21, 2017

@GMMJohnson Problem is most of the newspaper outlets don't have a clear digital strategy, or know what works. They just follow and copy others

Sep 21, 2017

@GMMJohnson They can produce shareable content without having to resort to clickbait tactics. It's not hard.

Sep 21, 2017

@GMMJohnson Overwhelmingly yes. Local court news, a voice of the public, campaigning journalism. All the things that this clickbait is not.

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